Owner Lee Wilson’s Favorite Gear

So wherefore the appeal of the phrase truly locally owned? What transforms those three common words into a meme stream conveying intrinsic value, assuring us our patronage is not just a business transaction but an investment in our community and in ourselves? Truly locally owned connotes connection, engagement, excellence and expertise.

The Nashville Running Company is truly locally owned. Connection and engagement? NRC partners with the East Nasties for Wednesday evening runs followed by conviviality around a keg of Yazoo beer. Excellence and expertise? Owner Lee Wilson ran for Oregon (so yes, he’s that good), and he knows runners and what they need. Here are some of Lee’s top picks available in his truly locally owned store, now located at 820 Woodland St.

Huma Lemonade

Lee loves that Huma is also truly locally owned and is an outstanding product. Other big pluses: all-natural, easy to consume and a bit of caffeine. Good stuff!

Salomon Advanced Skin 5 Set

“Over the years, this has been an awesome pack,” Lee says. “No chafing issues, tons of pockets, bottle placement is great and there’s an option for a bladder.”

The North Face Flight BTN Shirt

“This is, hands down, the best shirt we’ve had in the store. Anything light, I love. This definitely fits that category and dries faster than any shirt I’ve ever worn.”

Inov-8 Parkclaw 275

“This shoe is awesome because it works well on trails and roads, has a great toe-box and great grip. The upper on this shoe is forgiving, and the cushion is very nice.”